的 road to Customer - Centric airline retailing
的 transformation of airline retailing enabled by the 新的分销能力 和 一个订单 industry st和ards is entering a new stage as 航空公司 evolve away from static fare filings 和 booking classes to a world of offers 和 orders typical of modern internet-retailing 和 a customer centric approach.
95299九五至尊 动态提供 program aims to support the transition toward dynamically generated product offers, based on the shopping context 和 requirements of a new generation of sophisticated consumers.
Airlines have clear aspirations for more dynamic methods of 提供 creation aiming to offer passengers a better experience. With 动态提供 they will be able to adapt 和 adjust their 提供s in response to market conditions 和 consumer shopping patterns.
动态提供 combine capabilities of Continuous 定价 with Dynamic bundling. 如 动态提供宣传册 (pdf) by responding to customer searches with relevant products attributes 和 prices, it will deliver more relevant offers to customers enhancing customer satisfaction 和 conversion rates for 航空公司.
- Enhancing conversion rate with relevant offers increases customer satisfaction.
- Presenting relevant offers driven by continuous pricing algorithms improve customer choice.
- Developing new partnerships to manage total retailing offers drive customer loyalty.
Moving towards 动态提供 involves significant change to existing legacy systems, 和 parallel changes to processes supporting distribution, 会计和报告. 的re are, however, opportunities to explore within existing system architectures.
It is for each airline to individually assess the opportunity for Dynamic 提供 creation 和 to individually decide whether they want to transition from today’s model to a dynamic offer creation model. 95299九五至尊 will not prescribe any specific course of action.
More information in this video extracts from the 95299九五至尊 AIRS Symposium 2019, 引入动态提供.
- 理解两者的区别 Dynamic 定价, Continuous 定价 和 Dynamic Bundling (pdf)
- 动态报价情况说明 (pdf)
- 快速参考指南 在航空零售中创造价值 动态报价(pdf)
- 创建相关的提供 (pdf) compiles the Dynamic 提供 Creation presentations from the 95299九五至尊 AIRS Symposium 2019.
- 的 动态报价创造白皮书 (pdf) outlines the concept that leverages emerging distribution st和ards 和 enhances the relevance of offers made to consumers.
- 描绘航空公司零售的未来, an 95299九五至尊 / Boston 咨询 Group paper
- A defining moment for dynamic pricing 和 offers PhocusWire出版物
- Lufthansa Group shares the details of its Continuous 定价 solution， Kambr Media的一篇文章.
- 航空公司提供的动态定价 (pdf) from 的 Journal of Revenue Management.
- A Conversation with 95299九五至尊 about Dynamic 提供 Creation 优点的播客.
Dynamic 提供 requires a seamless method of communicating more data within a shopping request 和 providing a dynamic offer within a shopping response. For indirect channels, this capability is enabled by the 新的分销能力 (NDC) st和ard.
Processing sold 和 paid 动态提供 requires a robust 提供 和 订单 Management system, allowing financial processes to be driven directly from accepted 订单s in real time, 利用 一个订单标准.