的 road to Customer - Centric airline retailing

 

的 transformation of airline retailing enabled by the 新的分销能力 一个订单 industry st和ards is entering a new stage as 航空公司 evolve away from static fare filings 和 booking classes to a world of offers 和 orders typical of modern internet-retailing  和 a customer centric approach.

95299九五至尊 动态提供 program aims to support the transition toward dynamically generated product offers, based on the shopping context 和 requirements of a new generation of sophisticated consumers.

什么?

Airlines have clear aspirations for more dynamic methods of 提供 creation aiming to offer passengers a better experience. With 动态提供 they will be able to adapt 和 adjust their 提供s in response to market conditions 和 consumer shopping patterns.

动态提供 combine capabilities of Continuous 定价 with Dynamic bundling. 如 动态提供宣传册 (pdf) by responding to customer searches with relevant products attributes 和 prices, it will deliver more relevant offers to customers enhancing customer satisfaction 和 conversion rates for 航空公司.

为什么?

  • Enhancing conversion rate with relevant offers increases customer satisfaction.
  • Presenting relevant offers driven by continuous pricing algorithms improve customer choice.
  • Developing new partnerships to manage total retailing offers drive customer loyalty.

谁将受益,如何受益?

Moving towards 动态提供 involves significant change to existing legacy systems, 和 parallel changes to processes supporting distribution, 会计和报告. 的re are, however, opportunities to explore within existing system architectures.

It is for each airline to individually assess the opportunity for Dynamic 提供 creation 和 to individually decide whether they want to transition from today’s model to a dynamic offer creation model. 95299九五至尊 will not prescribe any specific course of action.

More information in this video extracts from the 95299九五至尊 AIRS Symposium 2019, 引入动态提供.

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媒体和多媒体

 

Dynamic 提供 requires a seamless method of communicating more data within a shopping request 和 providing a dynamic offer within a shopping response. For indirect channels, this capability is enabled by the 新的分销能力 (NDC) st和ard.

Processing sold 和 paid 动态提供 requires a robust 提供 和 订单 Management system, allowing financial processes to be driven directly from accepted 订单s in real time, 利用 一个订单标准.

NDC消息由 工作单标准委员会 under the Passenger 标准s Conference 和 managed by three specialised Industry Groups: the 提供, 订单客户付款组, which ensure the st和ard is maintained 和 improved with each release. 

国际铁路联运框架 is also a key enabler of 航空公司 retailing vision. 的 未来的铁路联运 program addresses this area, aiming to ultimately bring more transparency to the customer.